Since its establishment in 2018, Mediface Aesthetics has continuously evolved its branding and design to reflect the exceptional quality of service and patient care it provides. Over the past couple of years, the brand has undergone subtle changes while maintaining a strong core logo design that has become an unmistakable identifier.
Elevating above the standard
When Mediface Aesthetics was first created, the primary objective of its brand styling was to differentiate itself from local competitors by exuding both knowledge and luxury. Placing medical expertise at the forefront, the brand aimed to communicate with a specific audience, ensuring they were well-informed and intrigued by the services offered.
Inspired by opulent materials such as gold and marble, Mediface Aesthetics sought to elevate itself above the ‘standard’ aesthetic clinic. By incorporating these materials, we were able to convery a level of grandeur previously unseen in clinics in the area. The use of gold and marble elements not only created a luxurious visual experience but also established a sense of trust and sophistication.
Captivating attention with luxury-inspired socials
To effectively reach its target audience, Mediface Aesthetics implemented a robust social media strategy across platforms such as Instagram and Facebook. The design aesthetics, inspired by luxury, captivated attention and were complemented by informative content, client testimonials, community engagement, and transparent pricing. This strategic approach allowed the brand to grow from a small clinic to a larger space within a span of two years, solidifying its position as the go-to destination for all aesthetic needs in the area.
Extending the experience into print
Building upon the success of its online presence, Mediface Aesthetics aimed to extend its brand identity to various printed collateral touch-points. Recognising the importance of in-person interactions, we meticulously designed medical consent forms, aftercare leaflets, loyalty cards, price lists, gift vouchers, and other materials. Consistently incorporating the gold color scheme seen throughout the clinic and social media platforms, these printed materials provided prospective customers with readily accessible information, further enhancing the overall brand experience.
The journey to success in a luxury market
The journey of creating a luxury brand for Mediface Aesthetics demonstrates the power of thoughtful design and strategic branding. By leveraging opulent materials, engaging social media presence, and cohesive printed collateral, Mediface Aesthetics successfully positioned itself as a reputable and sought-after provider of aesthetic services. The brand's commitment to delivering exceptional quality and patient care continues to drive its success, making it the epitome of luxury in the industry.
To learn more about Mediface Aesthetics and experience their exceptional services, visit their website at www.mediface-aesthetics.co.uk/ or follow them on social media.
