Fifty One Apparel

Fifty One Apparel had already trademarked their logo, meaning that rather than a full branding re-design, we decided to expand on the current one. We segmented the logo into individual parts, creating a small suite of marks to help make the brand more versatile. We then added in a selection of muted colours such as pink, sand and navy to compliment the original grey/blue swatch. Louise also enlisted the help of digital marketing geniuses over at Curated, who helped with structure, content writing and key decision making in regard to design. Using Shopify as our e-commerce provider, we re-designed the whole website with a brand new product catalogue, help guides, style inspiration and blogging platform. Tap here to visit the Fifty One Apparel website.

With the website being constantly updated, Louise and I decided to add in a 'visual language' as a way of communicating how the innovative fabric operates. Using 5 main icons we depicted the main process of body heat increase, heat storage, body cooling, heat release and temperature regulation. We then used this on the website, product inserts and leave-behind material to iterate the practicality of the garments in addition to the general style.