The Brick Tile Co

Initially, we wanted to focus our attention on partnerships and business relationships to help introduce the brand to those who would encounter the product in their everyday lives. This includes distributors, stockists, designers and installers to name a few. Once we had created these initial 'outreach' packs, we then wanted to shift focus as to how we could add value to our consumers. The Brick Tile Company does offer a sample service for their brick tile blends, however we wanted to create additional collateral that would allow customer to see a visual representation of the product range. We created a miniature 'blend guide' as a starting point for customers, with a full size catalogue for those further along in their buyer's journey.

It's important as a brand to not only provide a great product, but to also add value to the consumer experience. We decided to create a multitude of fold-out guides which would go in both sample orders and full brick-tile orders to help customers with their product. The sample guide was made to help guide the reader through the next steps of their buyer's journey, whilst the install guide was created for homeowners to help with their self-installs and product queries.

Being a mainly e-commerce focused brand, its important for The Brick Tile Company to have a good online presence. We wanted to created a range of videos, images and guides so that potential customers can see real-life project examples and feel a sense of community with other interior design enthusiasts. Our social media approach is constantly being tested an updated so we can add as much value to users as possible.