Yorkshire-based multidisciplinary designer
specialising in brand strategy, creative design
and Webflow development.

Introducing Cal...
Hello, I'm Cal. A Yorkshire-based multidisciplinary designer, helping businesses across the UK create distinctive brands and effective Webflow websites.
As a passionate creative, my mission is to deliver strategic design solutions to businesses that want to stand out from their competition and connect clearly with their audience. I work with companies ranging from construction and energy to hospitality and healthcare, always maintaining the unique personality of each client and brand.
By combining strategic thinking with creative execution and technical expertise, I bring brand concepts to life through compelling visuals and websites with purpose. My services are designed to help ambitious businesses establish strong brand foundations or elevate existing brands to the next level.
My expertise spans brand strategy, visual identity design, and Webflow development, allowing me to provide comprehensive creative solutions. Whether you need a complete rebrand, a new website, or ongoing design support, I have the skills and experience to help your business achieve its goals.
With every project, I believe in collaborative partnerships built on clear communication and strategic thinking. Understanding your business objectives, challenges, and audience is essential to creating design solutions that deliver real results.
As my skillset covers a broad spectrum of creative services, I can offer a fully comprehensive service to businesses that currently lack identity. Additionally, I can consult with existing brands on how to elevate their business through strategic design. Based in Yorkshire but working with clients nationwide, I understand the unique needs of UK businesses and the importance of creating brands that resonate in both local and national markets.
The process
Whether it's a new launch or preparing for a big change, I use this process with clients at different stages of their journey.
01
Consulting
An initial conversation, whether remote or in-person, to understand your business objectives, brand challenges, and project requirements.
02
Briefing
We collaborate to create a detailed project brief ensuring both parties have a clear understanding of deliverables, timelines, and success metrics.
03
Costing
Every project is unique, so I provide transparent, detailed quotes tailored to your specific needs and budget considerations.
04
Designing
The exciting phase where strategy meets creativity. I research your market, explore concepts, and develop initial design solutions.
05
Iterating
Using your feedback, we refine and perfect the designs through collaborative revisions until we achieve the optimal solution.
06
Launching
Final quality checks, testing, and delivery. For websites, this includes Webflow training and ongoing support to ensure successful roll-out.