Virtual CEO

It was important that the brand have a logo that would work well in many formats, both as a singular logomark or paired with subsidiary brand text. After a ton of experimentation, we settled on a 'CEO' wordmark which was formed into the shape of a chat bubble, to reflect the 'virtual' aspect of the business. This was further stylised in the shape of a wide hexagon, a shape we then incorporated throughout the brand scheme. We then used illustrations to help visualise the services and help make the brand seem friendly and approachable to startups and established businesses alike.

Once we had settled on our branding scheme, we then proceeded on to our website design, an element that would of course be instrumental to a virtual business. We spent time designing the front end of the website complete with a suite of icons, illustrations and bright blocks of colour. We also created a structure for the customer platform itself, which would be built later and accessible only by client login. We also created a supplementary ebook which would be used as part of the inbound marketing and outreach, to help inform prospective customers as to what is included within the main pricing packages should they signup.