Yorkshire-based multidisciplinary designer
specialising in brand strategy, creative design
and Webflow development.
The Brick Tile Co
The Brick Tile Company has over 25 years of experience in the brick industry, with the largest range of brick slips in the UK – available from stock or cut to order. Having already built their e-commerce platform, they brought me on as a brand consultant to help differentiate their positioning and marketing material from competitors in an increasingly crowded market. The goal was to create a brand presence that resonated with both consumers and industry professionals, with a particular focus on appealing to interior designers and design-conscious homeowners.
Brand Consulting
Brand Expansion
Print Collateral Design
Brand Photography
Video Creation
The initial focus was on strategic partnerships and outreach. I developed targeted outreach packs and a comprehensive blend guide for distributors, stockists, and designers – materials designed to introduce the brand and product range in a way that felt premium and considered. We also created guides for sample orders and installation, improving the customer experience from the very first touchpoint. Alongside the print collateral, I helped establish a stronger visual presence through branded content including video, photography direction, and project case studies — building a community around the product and giving potential customers the confidence to commit to their projects.
We enlisted Cal as a brand consultant to help us expand upon our visual identity and elevate our marketing material. We’re really happy with his creativity, vision and the final products, it's really elevated our brand and we couldn't be more grateful.
— Joe Burton, Brand Director
